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WHY TARGET THE HISPANIC MARKET?
- The number of Hispanics in the U.S. is greater than the entire population of Canada.
- According to Census 2000, Hispanics currently comprise 12.5% (35.3 million) of the nation's population (283.8 million) growing at a faster rate than the General Market population, more than 60 percent in the last decade.
- By some estimates the Hispanic population already equals the African American population and is poised to soon make up the largest single ethnic group.
- Hispanic buying power is growing triple the rate of inflation, a faster rate than that of the General Market. · Hispanics are younger than the overall U.S. population.
- General Market companies previously unfamiliar with the Hispanic Market are quickly developing in-depth strategic plans to reach this extremely lucrative market. These General Market groups now understand the power of the Spanish language message.
- Advertising on Spanish-language print advertising can yield advertisers an average 20% hike in sales among Hispanic consumers.
- In short, Hispanic Americans are the fastest growing (soon to be biggest), most concentrated and efficiently reached, advertising friendly consumer segment - a marketer's dream.
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